The sports industry has become an important economic pillar industry worldwide and an important growth engine for many industries. With the deepening of pan-entertainment, IP building, and commercialization, the digitalization needs of the sports industry are particularly important, and the metaverse is the best way to digitally realize the sports industry, not only to simulate many new scenarios but also to implant economic models. Different from the traditional auction land meta-universe, the sports industry is also the best landing scenario for the meta-universe to be implemented. With this in mind, Metasports Ecology is the ecology of meta-universe ➕ sports initiated by the new industry business unit of UK base. The goal is to graft the sports industry into a new windy field like meta-universe and to achieve a new upgrade of the sports industry. Using metaverse to bring the audience closer to sports. The sports industry is also a great combination track for metaverse, and the economic model of metaverse naturally fits with the digitalization of the sports economy.
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