PLAY POP GO
Gamified storytelling drives the brand’s physical and digital experiences. Following the adventures of the POPDREAMERZ, a group of 6 rambunctious, superpower-wielding fictional characters who live in the alternate dimension of our subconscious, dreamers are inspired to pause, reflect, and build. PARKTOPIA, a fantasy dreamland nestled inside of the PLAY! POP! GO! universe, is the community’s virtual gathering location where dreamers go to recharge and imagine. It is here where those who dare to play and look within will find the keys to unlock endless possibilities and free their inner child.
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